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Divans - Memory Foam
 There are a couple of reasons why memory foam is so unique. One is the way memory foam cells deform when under a load. Unlike standard foams that compress, but want to spring back to their original shape immediately, memory foam cells (an open cell foam, which means the cells of foam have holes in them) compress fully and spread their air pressure to adjoining cells. This accounts for the way that memory foam actually reduces pressure points. This ability of memory foam to deform, also allows it to really conform to your body's shape. No other material has the custom shaping that you get from memory foam.
In addition, memory foam is temperature sensitive. This means that at lower temperatures it is harder (more viscous), and at higher temperatures it is softer and bouncier (more elastic). Hence the reason memory foam is also known as visco-elastic foam. This temperature sensitive quality accounts for the melting feeling that you get lying down on memory foam, and also accentuates the custom molding effect of the foam.
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